APANAGE is a movement shaped by one idea: that the most visible surfaces in our world should not only show products, they should also show art. Founded on the belief that contemporary culture deserves presence in the spaces where attention already flows, APANAGE works to make art publicly and globally visible again.

To realize this ambition, APANAGE GALLERY serves as the hosting structure for the movement. It produces curated programs, facilitates collaborations and provides the operational framework for artistic visibility across cities and platforms. Through this framework, temporary exhibitions become tools of cultural presence rather than institutional form.

At the center of this process are the APANAGE DAYS, curated interventions that transform digital billboards and urban displays into moments of collective attention. Each edition is both an artwork and a rehearsal, pointing toward a larger planetary shift in how and where art appears.

That next step is APANAGE GLOBAL. A single day, across all continents, where public screens worldwide become a canvas for synchronized cultural presence. Not as promotion, but as proposition. A moment where visibility shifts — from commerce to culture.

“Not Your Grandfather’s Art. But It Deserves To Be.”