THE APANAGE DAYS
IN BERLIN
BE SEEN ON GERMANY’S BIGGEST LED SCREEN ON AUGUST 1ST & 2ND ‘25
ARTIST CREDITS - ANDREAS CHRISTIDIS
THE APANAGE DAYS
The APANAGE DAYS are a curated intervention in the public image system. For a limited time and in a concentrated location, screens normally reserved for advertising are transformed into a temporary exhibition space. Art appears not in isolation, but in motion, it’s visible to thousands, embedded in the everyday and delivered with the same clarity as a global campaign.
Each edition of the APANAGE DAYS turns the city into a gallery. Works by contemporary artists are shown across digital billboards and urban displays, selected for their ability to carry presence in high-frequency environments. These appearances are not decorative, but deliberate — composed with the attention economy in mind, and staged where people already look.
The project invites collaboration. Artists, galleries, brands and cultural institutions all contribute to the construction of a shared moment — one that reconnects artistic relevance with visual presence. What emerges is not simply an exhibition, but a collective signal: that art still belongs in the public sphere, and that visibility is a cultural right.
The APANAGE DAYS are also a step toward something larger. As a modular, mobile format, they form the groundwork for APANAGE GLOBAL — the long-term vision to synchronize public screens worldwide in a single, planetary exhibition of contemporary art. City by city, the days accumulate. And with them, the idea gains weight.