APANAGE
GLOBAL
“THE MOST VISIBLY ART MOMENT IN HISTORY”
What Happens When
We Give the World Back to Art
An exhibition that moves with the earth.
At a time when nearly every surface in public life emits light, movement and message, it is easy to forget that most of what we see in our cities is not chosen. It is purchased.
In airports, on highways, across the façades of buildings and the walls of subways, the LED screen has become the dominant architecture of attention. These displays no longer reflect civic rhythm or cultural memory. Instead, they mirror advertising cycles, product launches and campaign strategies. Visibility, in this landscape, is no longer earned. It is bought. And art, if it appears at all, tends to exist elsewhere: in institutions, behind logins or inside the closed circuits of those already looking.
APANAGE GLOBAL proposes a quiet reversal of this condition. For 24 hours, on a date shared across borders and time zones, every participating screen in the world will show only art. Instead of advertising, announcements or brand visibility, the screens will carry curated images — moving, thoughtful and above all, shared.
The entire project unfolds as a single global gesture, following the Earth’s rotation and appearing city by city, moment by moment, as the planet turns.
What emerges is not a campaign. Not a spectacle. It is a new kind of exhibition: planetary in scale, ephemeral in form and public by design.
The APANAGE DAYS are the first iteration of this vision.
A curated pilot event that introduces the concept of public art on digital screens. They serve as both a testing ground and an invitation.
A preview of what the world might look like if visibility were given back to culture.
APANAGE GLOBAL is the culmination of that idea.
A day in which the world sees differently because the city has changed its face.
The project is conceived by a collective of curators, artists and cultural thinkers operating across disciplines and geographies. Rather than offering a fixed institution or platform, it functions as an open curatorial framework.
A tool for cultural visibility, civic rhythm and aesthetic presence.
In a media landscape shaped by excess and interruption, the simplicity of the gesture becomes its strength.
For one day, the world looks up and sees something it was not expecting.
Not urgency. Not distraction. Not a call to consume.
But art. Unasked for, but necessary.
SUPPORT THE VISION
To imagine a world where every public screen shows art is not an act of idealism, but of reordering priorities. It means believing that culture still deserves the spaces we move through every day. That the most visible surfaces in our cities — screens once built to inform, then claimed by commerce — can once again carry meaning. The gesture is simple, but it asks for alignment. Not through belief, but through participation. We are not collecting names. We are building a shared intention. If this idea feels necessary, if it opens something in you, we invite you to join — not to complete a form, but to signal a shift. A moment of quiet agreement, made visible.
FOUNDERS STATEMENT
It began with something simple. A shared observation.
Almost every screen in public space was showing advertising.
Loud, repetitive, often not even beautiful. Rarely meaningful.
What might happen if those screens showed something else?
The question stayed with us.
It returned in conversations with artists, in exhibitions that reached too few people, in moments when culture was present, but unseen.
Over time it became clear that the issue was not relevance. It was visibility.
APANAGE began as a response to this condition.
Not to reject commerce.
But to imagine how attention might be shared more deliberately.
How visibility could belong to culture, even briefly.
We are not a company.
We are not an institution.
We are a curatorial movement shaped by absence.
By what is missing in the places we move through every day.
APANAGE GLOBAL is not our project.
It is our signal.
William Lindhorst & Chiara Berger Founders of Apanage